In today’s article, we will show you how to create a beautiful landing page using landingpage.io in no time. And completely free!

leadership landing page

Why a landing page?

A landing page is similar to a website, the only difference is that landing pages focus is promoting a specific action like purchasing a product, presenting a specific service, bringing visitors, getting likes, downloading a software, subscribing to a newsletter and more.

The difference between a website and a landing page is that a landing page is just a single page and the target is to bring visitors and have them complete an action.

How a landing page should look like?

Content

A landing page should contain a simple message which promotes an action and explains the benefits of performing that specific action.

Design

Design should be focused on sustaining the idea, but should not distract or mislead the attention of the viewers. A simple clean design would be most likely wanted in order to help the viewers to focus on the content and not on the visual.

How to build a landing page in less than an hour?

1. Define the purpose of your landing page

In this particular case I wanted to build landing page for a community of people who have similar interests in exploring and learning new domains.

The idea itself is to set up teams of 3 – 4 people and have them spend one hour/day for a month to learn a new domain and share the knowledge between themselves. Besides that, they have a mentor – a specialist in the field who can guide them.

So my purpose is to bring people interested in learning new domains to my landing page and build teams.

2. Choose a template

Go to landingpage.io and choose a template.

I have chosen Directive for the following reasons:

  1. It is clean
  2. It is simple
  3. The layout serves my purpose

3. Populate it with pictures and content

Pictures

What I did was to find photos which can support the idea, for example the guitar photo can indicate the idea of learning the basics of playing an instrument.

Tip: You can find great free royalty-photos here:

Answer the “What?” – the concept

What is one month challenge about?

Answer the “How?” – the process

  1. Choose a topic you love
  2. Find a group of people who are interested in the same topic as you are
  3. Find an expert
  4. Spend one hour a day learning
  5. Take notes and share them with your peers
  6. Consult the advisor (expert)

As you can notice the pictures support the text.

Tip: A landing page should contain clear step by step information. The content should be simple and easy to follow.

Answer the “Why?” – the motivation

“Learn something new every month” = it’s important to develop expertise of the things that matter most to us, but in the same time it is important to develop a broad understanding of the world in general.

4. Add the contact and social media buttons and publish it

All this took less than an hour with the condition of having a clear view of your idea and who the landing page should look like.

You can view the final page here.

For more details please go to landingpage.io or contact me at ioana@nitrovery.com